Monday, May 21, 2012

Signage Strategy for the Lough Derg Area Announced

Members of the public and community and tourism groups throughout counties Clare, Galway and Tipperary are being invited to have their say on the future provision of signage in the Lough Derg area.

A signage audit has been carried out by consultants URS Ireland, and a presentation will be made on the initial findings of the consultants at two public meetings to be held on Wednesday, 30th May in Portumna and Killaloe.

The Signage Strategy for the Lough Derg area is being spearheaded by the Lough Derg Marketing Strategy Group (LDMSG), which last year produced a Destination Development Action Plan for the region.  Earlier this year, the Mid West Regional Authority (MWRA), which is a member organisation of the Group, appointed URS Ireland to prepare the Signage Strategy.

Mr. Joe MacGrath, LDMSG Chairperson and Manager of North Tipperary County Council, explained that the purpose of the upcoming public meetings would be “to ensure that the Signage Strategy being developed provides maximum benefits to the Lough Derg Area”.

Mr. MacGrath added: “All are welcome to attend either of the meetings and to have their say on the future approach to signage provision in the Lough Derg area. The meeting should be of interest to tourism and leisure businesses, accommodation providers, local community and heritage groups, walkers, cyclists, lake users, residents and anyone concerned with the improvement of signage in the Lough Derg Area.”

Liam Conneally, Secretary of the LDMSG indicated that the participation of members of the public in the development of the Strategy “is vitally important to the Strategy’s overall success”.

Mr. Conneally “The audit carried out by URS focuses on the need for and benefits of tourism signage, including orientation, interpretive and information boards, in the Lough Derg area. It also points to the importance of there being public participation in the formulation of any future Signage Strategy.”

“The provision of appropriate signage throughout the region will not only serve to benefit visitors to the area, but also will also create significant benefits for tourism and hospitality sector operators,” he concluded.

The LDMSG was established to bring a coherent marketing focus to the Lough Derg Catchment area and to establish the Lough Derg Brand nationally and internationally.  The Group involves a broad range of representation from stakeholders, including local authorities from Clare, Galway, and North Tipperary, the Mid-West Regional Authority (Secretariat to the group), Shannon Development, Waterways Ireland, Fáilte Ireland, and business representatives from the Lough Derg area. 

The Signage Strategy meetings will be held on Wednesday, May 30th at Portumna Town and Community Hall from 5.00pm to 6.30pm and at the Lakeside Hotel, Killaloe from 8.00pm to 9.30pm.

For further information, contact Deirdre Black at URS Ireland at 01 4155100 / deirdre.black@urs.com