Tesco has said it is moving its border price reduction programme to Dublin.The company also said it will introduce the programme to all of its Irish stores by August, reports RTE. It joins Marks and Spencer, Dunnes Stores and SuperValu in a massive pitch for the newly value-conscious shopper, as lower-cost operators Aldi and Lidl gain market share.
In May, Tesco said more than 12,000 prices were being reduced by an average of 22% in the border stores.
