Two further Tesco Ireland stores – at Bettystown in County Louth and Ballinasloe in County Galway – will come in line with the company’s ongoing re-pricing initiative as of today.Last month, the supermarket giant announced price reductions across 12,000 of its products in eleven of its stores along the border, in a bid to stop shoppers travelling to the North in order to avail of cheaper prices, made possible due to the much lower VAT rate in Britain and the North.
The price cuts which were implemented in the border counties, amounted to as much as 22% in most cases, reports today's Irish Examiner newspaper.
