Ireland's newest national radio station, 4FM has signed a sponsorship deal with Irish Life and Permanent's banking unit, Permanent TSB.The bank will sponsor the daily traffic and travel bulletin, representing a major coup for the fledgling radio station. Businessworld.ie reports that 4FM is kicking off the second phase of its E2m launch spend, with founder Martin Block striving to "keep the momentum going" in his three-month-old venture.
4FM commenced broadcasting to Clare, Cork, Limerick, Galway and Dublin earlier this year.
